A Nutrition Claim is a statement made on food product labels that highlights the nutritional benefits of that product. In the Indian context, these claims are regulated by the Food Safety and Standards Authority of India (FSSAI) to ensure that businesses provide accurate and non-misleading information to consumers.
Common nutrition claims include statements like “low fat,” “high in protein,” or “rich in vitamins.” Such claims help customers make informed choices and also allow businesses to market their products more effectively—provided the claims meet FSSAI's standards.
For any food business operator (FBO), especially small manufacturers, home-based food sellers, or startups entering the packaged food segment, using a nutrition claim involves more than just printing it on the label. It must be backed by proper nutritional analysis and should align with the conditions specified by FSSAI regulations. Making unsupported claims can lead to penalties or even license cancellation.
When registering a food business or applying for an FSSAI license, businesses should be aware of such compliance requirements. If you're planning to sell food products with specific health or nutrition claims, you’ll need to ensure your labels follow FSSAI’s labeling guidelines.
For comprehensive support on FSSAI registration and compliance—including guidance on labeling and permissible nutrition claims—you can visit FinTax24’s FSSAI solutions.
Understanding and using nutrition claims correctly can help businesses build trust, enhance brand value, and avoid legal issues in the long run.