Novel Food Approval in India refers to the official permission required from the Food Safety and Standards Authority of India (FSSAI) before introducing any food product that does not have a history of safe human consumption in the country. This includes foods made using new sources, new ingredients, or innovative processes not traditionally used in Indian food systems.
In simple terms, if you're launching a food product that is entirely new to the Indian market—like a plant-based meat alternative, algae-based snack, or a nutrient-enhanced drink made from unfamiliar ingredients—you must first get it approved as a “Novel Food” by the FSSAI. This ensures that the product is scientifically evaluated for safety and complies with national food safety standards.
For startups, small food businesses, and health-focused brands, obtaining Novel Food Approval is a critical compliance step before manufacturing, importing, or marketing such products. Without this approval, selling the product could lead to penalties, delays, or legal action from regulators.
This process is especially relevant when registering your food business under the FSSAI license, where certain products may be flagged for Novel Food assessment. Getting the right guidance can help avoid rejections or future complications.
If you’re unsure whether your food product needs Novel Food Approval or want assistance in completing the process smoothly, expert support is available through trusted FSSAI registration partners like FinTax24, who specialize in compliance for innovative food businesses across India.